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Promotional strategy for Dilijan Community Center

rubina ter-martirosyan
Education and training
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About the project: Dilijan Community Center, being one of the projects of Schaole Mundi Armenia Charity Foundation, was created on the basis of Dilijan Youth Center, which was founded in 2014. It started as a platform to engage students from UWC Dilijan College with the youth in Dilijan. In June 2015 a new strategy was introduced to develop the Community Centre to promote a caring community (for both those indigenous to the area as well as those newly arrived) ready to combine efforts in helping to change the world around them. To realize its goals and objectives DCC has carried out a variety of projects since its foundation.

Even though much has been done, the promotion of Scholae Mundi Armenia Charity Foundation and its projects is still one of the aspects of the Foundation that needs to be developed further.

The project’s main objectives: By the end of the project larger community will be aware about the Foundation and its projects.

The project’s main target audience and beneficiaries:
Dilijan community members, private and public schools, kindergartens, colleges, NGOs not only in Dilijan, but also outside.

The project’s main expected outcomes: A full PR strategic plan, marketing tools, designed brandbooks.

What we have

Our resources include: 

  • 2-3 professional staff members
  • 5-10 volunteers
  • Media team consisting of local teenagers

What we need

- Develop PR strategies, campaigns, and initiatives to advance pubic image of the foundation - Formulate policies and procedures related to public information programs - Create motivational videos - Contribute to the development of DCC media channels - Develop DCC website, Facebook page, Instagram, YouTube channel - Develop partnership strategies with local and international organizations

- Create logos, posters, booklets and other marketing tools

Experts who support this project

Together 4 Armenia 2015-2017
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